We reject more sites than we place on.
Every prospective placement runs through our public ACCEPT / REJECT vetting framework before it ever reaches your campaign — so the links you pay for are the ones that actually hold up.
Agencies and brands we've grown links for
Volume gets sold. Authority rarely does.
Most link-building offers are priced by the placement, not the placement's quality — which is exactly why so many campaigns stall a few months after the links go live.
Networks disguised as blogs
A site with 40x more backlinks than referring domains is almost always part of a private network. We flag this ratio automatically, before a single dollar is spent.
Links with no editorial fit
A backlink from a site that has nothing to do with your niche reads as manufactured to Google — and to any human who clicks through it.
No way to verify what you bought
Most agencies hand over a spreadsheet of URLs. We hand over the vetting record — the metrics we checked and why each site passed or failed.
One vetting standard, four ways to use it
White-label link building
Fully managed placements delivered under your agency's brand, reported the way your clients already expect.
FOR AGENCIESGuest post & digital PR
Outreach into our 100+ blog and publication network, matched to your niche rather than whichever site is cheapest that week.
FOR BRANDSNiche edit placements
Contextual links added into existing, already-ranking pages — usually the fastest lever for a specific target keyword.
FOR SEO TEAMSGEO & AI visibility
Getting cited, not just linked — building the third-party mentions that AI answer engines pull from when recommending a brand.
FOR B2B SAASFive checks, in order, before we pitch anything
Audit
Pull traffic, DR, and backlink:referring-domain ratio for every candidate site.
Vet
Run the ACCEPT / REJECT framework — niche fit, link history, editorial signals.
Pitch
Outreach only goes to sites that clear vetting — never a mass blast.
Place
Content is written to fit the publication, not repurposed from a template.
Report
You get the live URL, the metrics, and the vetting notes — not just a spreadsheet row.
The numbers behind the vetting framework
Send us your target list. We'll show you what fails.
No commitment — send five sites you're considering and we'll run them through the same ACCEPT / REJECT check we use on every client campaign.
Request a free vetting sample